HEAD FOOTBALL COACH

JASON
AUBRY

FOUR PROGRAMS | MULTIPLE LEVELS | ONE PROVEN SYSTEM

Better than I found it. Whether a program is already winning or needs rebuilding, I elevate its standards, develop its people and pursue new levels of excellence.

VIEW COACHING RESUME EXPLORE MY PROGRAM CONTACT COACH AUBRY
Coach Jason Aubry surrounded by the Kentucky Christian University football action against Morehead State
25+YEARS COACHING
22+YEARS HEAD COACHING
4PROGRAMS ELEVATED
3.2TEAM GPA HIGH AT KCU
A CAREER OF PROGRAM ELEVATION

THE EVIDENCE.

Four programs. Different starting points. One proven leadership system.

Different challenges. Measurable breakthroughs.

ELEVATING AN ALREADY COMPETITIVE PROGRAM

JOHNSBURG HIGH SCHOOL 2004–2005

Johnsburg had winning seasons and playoff appearances before I arrived. In my first season, we went 10–1, completed the school's first undefeated regular season, won its first conference championship, recorded its first 10-win season and reached the second round of the playoffs for the first time. We reached the second round twice during my tenure, finishing 17–5 overall.

10–1 FIRST SEASONFIRST CONFERENCE TITLEFIRST UNDEFEATED REGULAR SEASONTWO SECOND-ROUND PLAYOFF APPEARANCES
HIGH SCHOOLJOLIET WEST
3 PLAYOFF APPEARANCES

In four seasons, at a school that had never qualified for the playoffs.

6 WINSMost in a season since 1969
100%Graduation rate, final five years
NCAA DIVISION IIICONCORDIA CHICAGO
5 WINS IN 2019

Most wins since 2012. A 114% improvement over the previous six-season average of 2.33 wins.

114%Above previous six-season win average
FIRST YEARFive victories in Coach Aubry's debut season
NAIAKENTUCKY CHRISTIAN
5 WINS IN 2025

Most wins since 2012. More than double the previous five-season average of 2.4 wins.

108%Above the previous five-season win average
3.2 GPAProgram-high team GPA
BEYOND THE BREAKTHROUGHS

ADDITIONAL EVIDENCE OF LEADERSHIP & RESULTS.

17–5Johnsburg head coaching record
1STJohnsburg conference championship
55KCU AAC All-Academic selections, 2024–2026
2KCU victories over NCAA Division II opponents
THREE LEVELS. THREE PROGRAMS. ONE PROVEN SYSTEM.

HIGH SCHOOL  →  NCAA DIVISION III  →  NAIA

THE CHALLENGES. THE SOLUTIONS.

SIX CHALLENGES. ONE PROVEN SYSTEM.

The challenges facing today’s college football programs extend far beyond the scoreboard. Coach Jason Aubry brings more than two decades of head coaching experience, a clearly defined leadership system, and a track record of improving struggling programs.

01 / 06

Elevating Programs at Every Starting Point

THE CHALLENGE

Some programs need a turnaround. Others already have a winning foundation and need leadership that can take them further.

THE PROVEN RESPONSE

At Johnsburg, Aubry elevated an already competitive program to its first conference championship, undefeated regular season and 10-win season. At Joliet West, Concordia Chicago and Kentucky Christian, he helped programs achieve milestones they had not reached in years or had never achieved before.

02 / 06

Establishing Culture and Accountability

THE CHALLENGE

Inconsistent standards, fragmented identity, and weak accountability undermine performance on and off the field.

THE PROVEN RESPONSE

The Clarity of Purpose leadership system integrates identity, standards, habits, personal responsibility, and leadership development into daily program operations.

03 / 06

Competing with Limited Resources

THE CHALLENGE

Rising costs, staffing limitations, and resource disparities challenge programs to do more with what they have.

THE PROVEN RESPONSE

Aubry has navigated significant operating budget reductions and staffing limitations while improving academic performance, expanding roster enrollment, developing corporate partnerships, and maintaining a culture of accountability. His approach emphasizes clear priorities, responsible resource management, and sustainable systems.

04 / 06

Alumni Engagement and Revenue Development

THE CHALLENGE

Programs need head coaches who can help strengthen donor relationships, connect alumni, and cultivate additional support.

THE PROVEN RESPONSE

Aubry established the Chairback Club, hosts regular alumni engagement meetings, cultivates corporate partnerships, and has helped secure multiple corporate sponsorships supporting football facility improvements and program development.

05 / 06

Roster Instability and the Transfer Portal

THE CHALLENGE

Player movement and evolving roster economics demand intentional recruiting, roster evaluation, and cultural alignment.

THE STRATEGIC RESPONSE

Aubry’s culture-first approach prioritizes character, accountability, and TEAM OVER INDIVIDUAL. His First 100 Days plan outlines a strategy for evaluating the roster, using the portal, and building sustainable continuity.

06 / 06

Connecting Football to the University Mission

THE CHALLENGE

Football must contribute to institutional pride, academic achievement, community relationships, and student development beyond game day.

THE PROVEN RESPONSE

Aubry integrates academic accountability, character development, and community engagement into program leadership—preparing young men for the next 40 years of life, not just the next four.

I BUILD PROGRAMS. NOT JUST FOOTBALL TEAMS.

Winning begins with leadership. Sustainable success requires identity, standards, accountability, relationships, and a commitment to something greater than the scoreboard.

FOUR PROGRAMS. DIFFERENT STARTING POINTS. ONE PROVEN SYSTEM.

THE MINDSET BEHIND THE LEADER

MY GREATEST STRENGTH IS MY ABILITY TO RESPOND.

“My failures have become the foundation of my mental fortitude.”

After more than two decades leading football programs, I have learned that one of the most important mental skills a leader can develop is the ability to recognize an event, good or bad, and respond productively as quickly as possible.

I cannot control every circumstance. I can control how I prepare, how I lead, and how I respond. When adversity strikes, my staff and players need a head coach who maintains his composure, sees the situation clearly, and leads with purpose.

E + R = O   |   EVENT + RESPONSE = OUTCOME

OWN THE RESPONSE. RELEASE THE OUTCOME.

THE DIFFERENTIATOR

I MAKE PROGRAMS BETTER.

I build programs, not just teams. At Johnsburg, I elevated an established winner. At Joliet West, Concordia Chicago and Kentucky Christian, I raised expectations and delivered measurable breakthroughs. My responsibility is always the same: leave the program better than I found it.

01
HIGH SCHOOL

Johnsburg

Inherited a competitive program; went 10–1 in year one, earned the first conference championship, first undefeated regular season and first 10-win season, and reached the second round of the playoffs twice.

02
HIGH SCHOOL

Joliet West

A 12-year leadership tenure that transformed expectations: first playoff appearance in school history, three playoff berths in four seasons, a six-win season (most since 1969), and 100% graduation over the final five years.

03
NCAA DIVISION III

Concordia University Chicago

Led the Cougars to five wins in 2019, their best record since 2012, while establishing a foundation of standards, belief and player development.

04
NAIA

Kentucky Christian University

Led KCU to five wins in 2025, its best fall-season win total since 2012, while raising the team GPA to a program-high 3.2 and expanding leadership and resource development.

Kentucky Christian University football action against Morehead State
CURRENT CASE STUDY

BUILDING AT KCU.

Kentucky Christian averaged 2.4 wins per season in the five seasons before Coach Aubry arrived (excluding 2020). In 2025, the Knights won five games, the program’s best fall-season win total since 2012. The work continues through academic achievement, player development, resource generation and higher competitive standards.

2 NCAA D-II Wins

Victories over Central State (2025) and Kentucky Wesleyan (2026).

55 AAC All-Academic Selections

55 conference All-Academic selections from 2024–2026, alongside a program-high 3.2 team GPA.

Recruiting Infrastructure

Expanded high school, JUCO and transfer pathways.

Resource Development

Fundraising, donor engagement, sponsorship and facility initiatives.

Coach Jason Aubry on the sideline
RESOURCE LEADERSHIP

A PROVEN BUILDER. READY TO SCALE.

Building a program is not about waiting for perfect conditions. It is about maximizing the people and resources available.

PROVEN RESOURCE EFFICIENCY

DO MORE WITH LESS.

SignificantOperating Budget Reductions
6 → 4Full-Time Coaches
98 → 117Football Enrollment • +19.4%
2.4 → 3.2Team GPA

Reduced operating resources. Leaner staffing. Continued academic and roster growth.

2 NCAA DIVISION II VICTORIES  •  PROVEN ABILITY TO COMPETE ABOVE OUR RESOURCE LEVEL
PROVEN RESOURCE ALLOCATION

BUILT FOR THE MODERN ROSTER ECONOMY.

$1.79MAnnual Institutional Scholarships & Tuition Discounts Awarded to Football Players
117Student-Athletes

Institutional aid awarded to football student-athletes; not tuition revenue or the football operating budget.

Evaluate. Allocate. Recruit. Retain. Build.

THE CEO MODEL

MY PROGRAM.

A modern head coach is the CEO of the football program—responsible for people, performance, resources, relationships and results. Saturdays reveal what the organization builds every day.

CULTUREPurpose, identity, standards and accountability.
RECRUITINGEvaluation, relationships, fit, retention and roster construction.
PLAYER DEVELOPMENTAcademic, athletic, leadership and life development.
STAFF LEADERSHIPAlignment, professional growth and clear expectations.
PERFORMANCEFreshness, preparation, speed and durable athletes.
OPERATIONSBudget, organization, compliance and daily systems.
RESOURCE GENERATIONFundraising, donors, sponsorships and facilities.
UNIVERSITY IMPACTAlumni, community, media and institutional alignment.
DOWNLOAD MY PROGRAM

See the systems, initiatives and leadership practices I have built and implemented as a head football coach. See how I put them to work in my first 100 days.

THE IMPLEMENTATION PLAN

THE FIRST 100 DAYS.

Ready to lead. Ready to build.

My approach to taking over a football program is not hypothetical. It is built on more than two decades of head coaching experience and a proven system for developing people, establishing culture, assembling a staff, and building sustainable success.

From Day One, I align with university leadership and assess what is already working before determining what needs to change. I evaluate and retain strong staff and players, clarify accountability, and match recruiting—including the transfer portal—to the program’s actual needs. Team Over Individual remains non-negotiable. I also strengthen alumni relationships and program resources.

A clear plan. An established system. Immediate action.
DOWNLOAD MY FIRST 100 DAYS EXPLORE MY PROGRAM

THE ROADMAP

DAYS 1–15Align with university leadership; evaluate the roster, staff and existing strengths
DAYS 16–30Clarify standards, retain strong people and address leadership needs
DAYS 31–50Implement needs-based recruiting, vetted portal options and accountability systems
DAYS 51–75Develop recruiting relationships, player support, alumni, and community partnerships
DAYS 76–100Evaluate roster progress and present a three-year recruiting and program roadmap
THE PURPOSE BEYOND FOOTBALL

THE NEXT 40.

“We’re not just preparing young men for the next four years at KCU. We’re preparing them for the next 40 years of their lives.”

BE A NATIONAL CHAMPION IN EVERYTHING YOU DO.

Football is the vehicle. The mission is to develop young men who pursue excellence in academics, relationships, character, physical and mental health, spiritual life and service to others. Those standards should carry into the community and long after their playing careers end. Culture matters most when no one is watching.

INTEGRITYDo the right thing because it is who you are—not because someone is watching.
LEADERSHIPLearn to lead yourself first, then positively influence the people around you.
SERVICELive the program mission: To Serve Others. Put the team and people around you above self.
LIFE PREPARATIONBuild habits, discipline and character that carry far beyond the final snap.
CULTURE IN THE REAL WORLD

WHEN NOBODY IS WATCHING.

Unsolicited messages from people who encountered KCU Football away from the field provide an independent look at what the program is producing.

“Your boys were so polite and respectful and quiet. It was a very enjoyable dinner. I let your boys know how impressed I was.”

UNSOLICITED MESSAGE • RESTAURANT GUEST

“Every player we crossed paths with was incredibly kind, courteous, and friendly, especially toward our younger son. He got lots of smiles, waves, and ‘knucks’ as we were exploring the hotel.”

UNSOLICITED MESSAGE • HOTEL GUEST • JOLIET, IL
TWO FAMILIES. TWO DIFFERENT SETTINGS. ONE STANDARD.
Kentucky Christian football graduates
CLARITY OF PURPOSE

A SYSTEM FOR BUILDING PEOPLE.

I wrote Clarity of Purpose to put my leadership philosophy into a repeatable system. Purpose → Identity → Standards → Habits → Response → Outcomes is not a slogan; it is the framework I use to develop people and lead a football program.

Purpose → Identity → Standards → Habits → Response → Outcomes

BUY CLARITY OF PURPOSE ON AMAZON
COACHING CAREER

PROVEN LEADERSHIP ACROSS LEVELS.

2023–PRESENT

Kentucky Christian University — Head Football Coach

Program elevation, academic growth, recruiting expansion, fundraising and organizational leadership.

2022–2023

Bridge City High School (TX) — Offensive Coordinator / District Strength & Conditioning

2019–2021

Concordia University Chicago — Head Football Coach

Cultural reset, improved competitive performance and program stabilization.

2018–2019

Larkin High School — Head Football Coach

2006–2017

Joliet West High School — Head Football Coach

Long-term program transformation, playoff breakthroughs and exceptional graduation outcomes.

2004–2005

Johnsburg High School — Head Football Coach

17–5 record; 10–1 first season; first conference championship, undefeated regular season and 10-win season; two second-round playoff appearances.

LET'S CONNECT

LET'S BUILD THE NEXT PROGRAM.

Head football coach. Program builder. CEO-minded leader. Author.


[email protected] EXECUTIVE COACHING RESUME MY FIRST 100 DAYS BUY THE BOOK ON AMAZON